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Firing Up Omnichannel Commerce with a Custom Shopify ↔ NetSuite Integration

Shopify Case Study Image 2-1

Industry

Retail

Challenge

A top retailer of grills, accessories, and premium meats, needed a digital commerce experience that matched their premium brand. They migrated from Magento to Shopify, but faced challenges syncing 12,000+ complex SKUs across NetSuite, Shopify, and their POS system. Without a strong integration, they dealt with manual data updates, inefficient fulfillment workflows, and roadblocks to true omnichannel operations.

Results

The results were immediate: Streamlined inventory and order processes, eliminating dual entry for over 12,000 items. The new setup improved the customer experience with a modern interface and seamless omnichannel flows. They also gained the flexibility to support new products and future growth.

Key Product

NetSuite, Shopify, Celigo

12K +
Matrix & Weight Based SKUs Automated
100%
Manual Product Updates Eliminated
3x
Order Processing & Fulfillment Speed Increased

“With Shopify, Celigo and The Vested Group, we now update once in NetSuite, and it reflects across our systems instantly. That’s a game changer for managing 12,000 SKUs and selling by the pound.”

Project Team Member

Operations Lead

Shopify Case Study Image

About the Client

They began as a small family-run storefront, grew over 15 years into a full-service outdoor cooking retailer offering grills, smokers, accessories, and gourmet ingredients. They focus on quality—from handcrafted, professional-grade smokers to curated sauces, rubs, and tools—and support their community through educational content like recipe videos and in-store events. 

The Challenge

A leading omnichannel retailer of grills, accessories, and premium meats, needed a digital commerce experience as polished as their brand. Their team decided to migrate from Magento to Shopify for a modernized eCommerce experience, but a key obstacle remained: synchronizing over 12,000 complex SKUs, including matrix and weight-based items, across NetSuite, Shopify, and their point-of-sale system.

Without robust integration, the team struggled with:
• Manual updates to item data across multiple systems
• Inefficient order fulfillment workflows for retail, BOPIS, and delivery
• Operational friction that prevented true omnichannel commerce

The Solution

To solve these challenges, this retailer partnered with The Vested Group to deliver a custom-built integration using the Celigo iPaaS platform. While standard connectors fell short, especially with the need to support fractional units for meat products,The Vested Group built tailored flows that reflected the client's real-world operations.

Key Capabilities Delivered:

Custom “sold by the pound” support for meat and weight-based products.
Streamlined omnichannel workflows to support BOPIS, ship-from-store, and in-store POS.

Real time updated between NetSuite and Shopify for:
- Customers
- Orders
- Fulfillments
- Inventory Levels
- Mass Product Updates

The Results

The impact was immediate and strategic.

  • Eliminated manual data entry for 12,000+ items
  • Improved order accuracy and fulfillment speed
  • Delivered real-time visibility across all channels
  • Reduced overhead by automating inventory and order sync
  • Gave customers a seamless, branded experience wherever they shop

Most importantly, this retailer now has a commerce foundation built to scale. They’re already planning new retail locations and exploring additional product lines, confident that their systems, and their Shopify-powered experience, can grow with them.